We are a vibrant boutique marketing studio, sparking brands to their full potential.
We’re a female-owned force, born from our founder's decade-long experience in top agencies and her knack for creating impactful brands. We combine the strategic depth of consultancies with the hands-on execution of agencies, curating bespoke teams of strategists, designers, copywriters, community managers, and creators for every unique project. With co-creation at our core, we deeply immerse ourselves in your brand, shaping our approach to seamlessly align with your vision.
Hands-On Approach
Human-Centric Method
Data-Driven Creativity
Growth-Obsessed Mindset
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We collaborate with a large network of copywriters, community managers, photographers, designers, strategists, etc.
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If you're a specialist, reach out we'd love to hear from you!
〰️ We collaborate with a large network of copywriters, community managers, photographers, designers, strategists, etc. 〰️ If you're a specialist, reach out we'd love to hear from you!
Meet Romy, Our Founder
Portrait by Mary Tauk
Sunny Side Up is run by Romy Raad, a seasoned brand builder, growth strategist, and UX researcher with a decade of international experience across North America and the Middle East.
Operating between Montreal and Dubai, Romy’s design thinking and entrepreneurial drive have shaped successful brand strategies for top-tier clients like Bordeaux Wines, Northwell Health, The Michelin Guide, and LVMH.
Previously, Romy co-founded Metabrew, an award-winning superfood beverage startup in New York, where she led brand development, sales growth, and strategic partnerships. Her achievements include recognition at Harvard Business School and Victoria Fine Foods pitch competitions, as well as a feature on The Pitch podcast, similar to ABC's hit TV series Shark Tank.
Born and raised in Lebanon, Romy is fluent in Arabic, French, and English. She holds a B.A. in Graphic Design from the American University of Beirut and a Master’s in Strategic Design and Management from Parsons, The New School, NY. Beyond her entrepreneurial endeavors, she mentors aspiring business leaders at Parsons and startup accelerators, and enjoys exploring new cultures and cooking for loved ones in her leisure time.